Prancing Deer Web and Graphic Design

Print Design

Afterlife postcard

Project: Promotional Postcard
Client: Terri Bruce
Software: Adobe InDesign, Photoshop, Illustrator

The Brief

Create a postcard for Maine based author Terri Bruce to promote her growing fantasy series, Afterlife.

Must Haves:

  • Author bio
  • Series teaser
  • reading order
  • book formats


  • Portrait layout
  • Cover art for each book

The Solution

The image above shows the front and backside of the postcard. The challenge with this project was to pack a lot of information into a small amount of space. The key to accomplishing this goal laid in creative layout planning. The front (left) shows off the cover art used for each book and can be adapted as new stories are released. The back (right) is divided into three parts. A summery of Hereafter, the first book in the series, appears in the top half. The bottom features a short bio and headshot of the author. Both are separated in the middle by the reading order. Several Adobe programs were used on this project. Photoshop was used to create custom background textures while the social media icons were done in Illustrator. Finally, each element was brought together in InDesign, forming a cohesive layout.