Prancing Deer Web and Graphic Design


S.E.A. Creative branding package

Project: Senior Project I: Branding Package
Client: 'SEA Creative'/DeVry University
Software: Adobe Illustrator, Photoshop, InDesign

The Brief

Create a branding package for your design company.

Must Haves:

  • Logo
  • Style Guide
  • Stationary
  • Business Cards
  • Apparel
  • Postcard

The Solution

The branding package was created for my Senior Project I class. Because I could not use an existing name for this project I decided to do a play-on-words using my initials. The package includes two variations of the S.E.A. sea horse logo. The main logo is the landscape version found on the letterhead and envelope. The second logo was created by rotating the teal, orange and purple waves 90* to create an "S". It is used for portrait layouts and can fit smaller spaces, such as the business cards.

After applying the logo to each sample item, I decided to show them off on a distressed wood desktop. Although driftwood may have been a fit into the oceanic theme, the aged amber finish provided better contrast. The rest of the branding presentation was borrowed from the interior design industry. I created a digital 'design board' to showcase the typography and color choices for the project. The brand colors are laid out on a paint sample card, while the typography is pinned onto the board. I went with a simple white background to keep the presentation clean.

I will be honest, at the end of this project I considered changing the name of Prancing Deer. As I already had a domain and growing client base however, I decided against it. Instead, I compromised and applied the color and font choices to the Prancing Deer website and branding.