Iowa Ortho print banner

Project: Vertical Banner
Client: Iowa Ortho
Software: Adobe Photoshop

The Brief

Create a design for two banners measuring 15"x32" for Iowa Ortho's Worker's Compensation and Marketing Departments. Banners must be able to be displayed individually or together during conferences and expos.

Must Haves:

  • Cohesive design
  • Doctors
  • Iowa Ortho logo
  • Content as described by client

The Solution

The layout design to this banner is pretty straight forward. I was able to create two unified banners by simply reversing the original layout. Sweeping gray curves were used to draw the line from the eye from the logo and doctors, down to the text areas below. The real fun came in the use of gradients and textures. I created a brushed metal texture for each curve. Gradients were added to mimic a light source and ground the doctors to the background. The doctors themselves created their own interesting challenges. Each one came to me as an individual file. When it came to placement, characteristics such as lighting, body position, height and how it would all work with the composition were considered. This was not an easy order considering each banner includes thirteen doctors!